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How Learning PR Tactics Made Us Awesome at Content Marketing

How Learning PR Tactics Made Us Awesome at Content Marketing

Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach. This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.

 
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By Pete Reis-Campbell - 20/04/2015

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