Last night, I spoke at Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach.
This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.
As a growth marketing agency, we ensure we’re continuously reading the news each day across a number of niches to see what the media cover. Usually, we use this tactic to leverage our digital PR campaigns. This can be identifying reactive opportunities for our clients or ensuring we’re keeping on track with the media to […]
Influencer Marketing has continued to grow over the last decade or so and many industry professionals expected 2020 to be no different. However, coronavirus has shaken up the marketing industry and most brands messaging beyond belief. Probably more than any other event in most people’s lifetimes! For brands, this means that their customers’ trips are […]
Influencer marketing is still on the rise. It’s proved to be a vital digital channel and so it’s no wonder we want to get involved! People are spending more and more time online and so it’s more important than ever to catch your target audiences in the environment where they naturally hang out– social media. […]